"If you find yourself saying 'I've done all the hard part, now I just need to get the word out', then you haven't done the hard part." - Seth Godin, at a recent interview with Tim Ferriss
If this is true in general, it's doubly true for ocean ventures, often operating in a small and nascent niche that's invisible to the mainstream market.
Of course, developing the solution, covering the science, the testing, the legal requirements; it's all incredibly complex and a huge undertaking. However, getting the word out might be just as difficult, if not more, and this is something that's often underestimated.
What does "doing the hard part" really mean for ocean businesses?
✅ Being crystal clear about the problem you solve and why it matters now
✅ Knowing exactly who it's for (and who it's NOT for)
✅ Communicating the transformational change provided to your customers
✅ Ensuring people will actually want to pay for your solution
Ocean innovations often solve complex, interconnected problems. But complexity doesn't sell, because it creates mental friction. Clarity sells because it builds trust and makes decisions easy.
What's your strategy for getting the word out?
What have you done so far to ensure you're serving a group of people who need what you're doing to the point of paying you money for it?
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